The concept of FreshMix started when the founders took their daughters for shopping and the family shared a dry and tasteless cinnamon rolls.
It was during a shopping trip to a big store in Minnesota where the founders decided to get a treat to reward their daughters for their good behavior after spending hours in that big store. The founders’ kids chose cinnamon rolls for their treat and the family sat down to savor their treat. But after the first bite the founders could not have a second bite because the cinnamon rolls were so sugary, dry and flavorless. But their kids did not care so much as they kept on eating, because most kids like sugary stuffs.
It was painful to watch their kids eat such a dry cinnamon roll. Out of compassion for their kids the founders began to wonder why so many stores and coffee shops sell dry pastries. The most obvious reason, they realized, is cost related. It will cost more to have fresh and good pastries at the store and coffee shops, so no wonder it is so difficult to find good pastries at various shops.
Out of compassion for their kids and all other kids and their families they decided to find a way to make quality pastries affordable for everyone. And voila! FreshMix was born. At FreshMix we make the pastry mix and you take it home and bake it. By baking it at home, the pastries will be fresh and moist and delicious. And as a bonus there is no need for preservatives because it is freshly made! The pastries are more affordable because there is no waste and we don’t pass the cost of unsold pastries to you.
FreshMix is not your traditional bakery. It is a new kind of bakery. We aim to take the bakery to you. With FreshMix every house now has its own personal pastry chef.